New Year Tariff

New Year is the most valuable holiday in Russian people mind. It is very significant for MNO to attract as more Subscribers as possible during this timeframe. In this year Beeline is concentrated on dealing with the crisis and gaining synergy from previous merge with Golden Telecom. I think that's why there is no aggressive advertising of Beeline now - budgets are cut. Many projects are postponed until better days and money are being collected for credit payments in the beginning of 2009. Even more, I heard rumors that all payments are frozen now there. So, lets switch to other MNOs :-)
I spent some time on watching "New Year Tariff" movie. I strongly believe that it is one of the most effective product placement I've ever seen. Mobile communications are strongly tied into story line. You may see MTS only twice during all movie: at the early beginning and at the end. MTS office manager is a wizard presenting love to everyone who comes and buys New Year tariff. Magic love story happens with guy whou bought New Year tariff - he gets connected to a girl from different time (one year ago). He sends her MMS, makes video calls and of course talks to her... MTS makes it true - real lovely mobile communications. At it works!
MTS brings redundant communications (even between different times), love, magic. I think this movie could be the real New Year theme for future holidays every time raising MTS popularity. I would recommend such steps to almost all MNOs all over the world. It is a good experience from Russia with love and friendship.

Happy New Year! I wish you a great success on all markets, especially on the Russian :-)

Thanks,
Denis.