Mobile Operator movies

Product placement is very popular tool of effective advertisement. One year ago Beeline was engaged in making remake of famous russian movie "The irony of fate 2" where one of main characters worked for Beeline and was solving problems with base station during film :-) You may find trailer here http://ru.youtube.com/watch?v=E-gqC0khKa0 This film is being shown in all cinemas of Russia.

Now Beeline main competitor - MTS launched New Year tariff and made special film called simply "New Year tariff" where main characters gain his luck with help of MTS new tariff. You may find trailer at the bottom of my blog or here http://ru.youtube.com/watch?v=jO9SBpLsOwg

I think it wont help New Year tariff to be popular but it will increase MTS brand in case film is more or less interesting. Similiarity of ways is seen even by child but movies with famous actors improve brand knowledge.

Megafon has chosen different way - they launched special present - pack of Megafon branded phone and SIM card. They position it as a present, very cheap but still valuable present. Which presents are now popular? Yes :-) New Year ones.

Beeline still didn't confirmed any special New Year actions (I believe their previous year film The irony of fate 2 will be shown on some of federal TV channels for free) except preparing network for high usage during holidays.

Thanks,
Denis.