Corporate proposals from Mobile Operators

MNOs always relied on corporate subscribers as major revenue generators. This is very significant to maintain corporate subscribers loyalty and one of the best ways of this is providing of special corporate services. As example MTS is trying to attract new subscribers through offering mobile communications to corporate subscribers family members. You may found plenty of corporate proposals on web sites of leading MNOs in Europe and USA:

• http://www.t-mobile.co.uk/business/services/
• http://www.o2.co.uk/business/corporate/productsandservices
• http://www.vodafone-dataworld.co.uk/default.aspx?pageId=21

I was looking for the most promising innovatove proposals which could bring new opporunitites for MNOs. Below you may find short list of them. I'll provide presentation a little bit later. At this moment let's simply realize their potential. Most of these services could be launched with minimal investments from MNO and this is very valuable in nowadays turmoil. Spendings needed only for MNO branding and hosting preparations (no investments into hardware).

1. Soonr (www.soonr.com). Promising service which already gained popularity all over the world. This is Sales Force Automatization task mobile implementation. Another popular term for such kind of software is Cloud Computing. Mobile employees could be powered with remote access to corporate internal documents storage. Main tasks which could be performed:
   - Publish documents from mobile device (smartphone). As example works made Acts could be published from client site. All these documents are stored in reliable (with copies) storage.
   - Access documents through mobile portal (contracts, proposal, presentations, templates etc)
   - Collaboration tools and - so called mobile work flow
   - Documents printing/faxing/emailing
2. 
   Corporate portal for services and applications management. It is an essential tool like App Store for iPhones. Such a solution is a starting point for driving corporate VASes promotion. Special business cases for business process mobilization and tools for this should be stored here. Moreover it is the place for MNO Partners to promote their developments. 
3. Range of special PBX offers. As example, 2N (http://www.2n.cz/index.html) – broad range of corporate solutions. The most interesting of them are mobile PBXes and Virtual PBX. There is a strong trend for CAPEX and OPEX minimization in SMEs budget. This is very comfortable to buy small box and make office IVR enabled. This is fast and cheap way to gain new level of clients interaction for SME. Definetly such solutions will gain popularity. Here you may find info about Telefonica activities (http://www.2n.cz/company/references/customer_references/telefonica_o2_resells_2n_products.html)
4. Nuance Mobile Care gives ability to manage corporate smartphones (it is not the only purpose of this solution). Operator could bring IT deparment or itself manage corporate mobile devices in order to increase corporate VASes penetration, boost additional services using (email, corporate applications, especially different mobile CRM access and so on).
5. LBS integration solution. This could bring new revenue from corporate clients which would like to automatically collect location information of courires and other mobile employees.
6. OTA backup&restore in corporate implementation. Storage of long list of contacts on server side, text and other messages, call history, alerts and so on. This could bring special feature - calls detalization where numbers will be replaced with contact names from phone book. As example, Gemalto (http://www.gemalto.com/) is able to provide such opportunities (http://www.gemalto.com/axalto/Company/press/pdf/T_Mobile_Slovensko_en.pdf).
7. Carrier grade solution for IT managers alerting by SMS/Voice/MMS – standard procedure of client monitoring system integration should be provided. 
8. Scanr( www.scanr.com ) – replacement for faxing in some cases. 
9. Telecom Expense Management system. Allows corporate clients to manage their expenses on telecom.

I'll be glad to discuss other opportunities and get your comments on these VASes.

Thanks,

Denis.

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