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воскресенье, 11 января 2009 г.

Knocking on the right door

All sales people know how important to knock on the right door during sales cycle. One of the main tasks is to find responsible people able to make decision. I hope my blog will help all interested professionals to find this way. At this post I'd like to discuss Megafon.

First of all in current situation Megafon is in my opinion the most probable buyer. Megafon debts are lowest among Russian MNOs. Megafon has a lot of ways for improving it's business with different innovative projects.
Megafon has Head Quaters (HQ) in Moscow but many decisions are being made in St. Petersburg - Megafon's homeland. All regional subsidiaries were independent companies that's why often buy decision was made on regional level. MTS and Vimpelcom have centralized structures and all projects were going through Moscow HQ. Finally decision to centralize Megafon was approved. http://megafon.ru/news/newsarhive/11586/
It means that Megafon should take same structure as MTS and Vimpelcom. I think it will increase HQ departments ability to influence on decisions. The management should become more centralized in same time current relationships with regional Megafons could loose their wheight. Further standartization should be mentioned too. Soon Megafon should perform IT and technological infrastructure standartization in order to get the most possible synergy effect. As example there are different Call Centers in different regions supported by different vendors and SIs.
An additional consequence of this restructurization could be the temporary delay in making deals. I think such step will take not less than a quarter and in summer time Megafon will be ready for business cooperation. I do not take into consideration that this step will allow Megafon gain publicity on Stock Exchange.
Another piece of information is in a reorganization of managing companies. New attempts of gaining synergy should be taken soon according to Vedomosti (http://www.vedomosti.ru/newspaper/article.shtml?2009/01/11/176209). Vladimir Zhelonkin (former SvyazInvest executive) became "AF Telecom Holding" CEO. And his main task is to provide synergy between different actives of Alisher Usmanov. Concrete actions should be discussed during Board Of Directors of TelecomInvest which includes directors from media and internet actives of Mr. Usmanov. It means possibility of huge amount of new innovative projects around Megafon.
List of actives: Mail.ru, Odnoklassniki, Vkontakte.ru, HeadHunter.ru, Freelance.ru, Livejournal.com, Gazeta.ru, Newstube.ru, "Kommersant Holding", "Muz TV", "7 TV". All these projects could gain synergy effect in Megafon networks and among Megafon Subscribers. I believe it is a good opportunity for vendors and SIs to offer their services in deploying innovative mobile features.

What do you think about Megafon?
Will it be easier to cooperate with Megafon?
How soon positive effect will be?
Is it a good time for such step?

Thanks,
Denis.

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